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Tania D Russell makeup artist at work founder makeup to go blog makeup to go makeup educator media makeup artists Los Angeles Texas San Francisco pro makeup artists blog owner artist

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Tania D. Russell...

Tania D. Russell is a career media makeup artist of 25 years and counting with a career that has run the gamut from early hip hop videos to print advertising. Her work has appeared in magazines such as Elle Sweden and Runners’ World, on TV shows for clients such as BET, MTV, and HGTV, and for more commercial fashion and beauty clients than she can remember.

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makeup to go blog tania d Russell makeup educator Los Angeles San Francisco

makeuptogoblog

And TikTok is subject to feel the ban-hammer at an

And TikTok is subject to feel the ban-hammer at any moment.

Just my annual "oh no! Instagram is down" reminder to not build your business solely upon tools you do not now nor will you ever own.

You own your website you own your email list if these social media outlets all disappear tomorrow you will still be in a position to promote yourself.

Trust me I come from a land before social media. It really is possible - maybe even preferable? 🤔 - to promote yourself without these things lol

(Five Small Things Monthly Membership is still enrolling at the founders price. Join us and learn about promoting yourself off-line 😉)

were you affected by the 2024 Meta Meltdown?

Artists nowadays underestimate the power of a stro

Artists nowadays underestimate the power of a strong portfolio.

Yes – social media is (can be) a powerful tool for promotion.

Yes – referrals, repeat clients, relationships etc. are what is going to keep you working and keep you in a career.

But you gotta be able to get your foot in the door. And the stronger your doorstop the more doors you're going to be able to get into. And that doorstop is a portfolio people need to see what you can do.

I particularly see resistance on building a portfolio amongst artist who primarily do private client work and particularly bridal work. Because you can get a lot done in those realms with an Instagram/TikTok that shows before and afters

But have you ever noticed how high-end bridal and private client artists will also include style shoots in their grid? That's no accident my friend, that's very strategic. Not only does that open you up to the higher end clients within the bridal and private client space. It also opens you up to a whole world of other kinds of work.

I have a makeup artist friend who started out in the media world but decided to go into the bridal. Not only did her past media life enable her to start working with high-end bride right away, in addition to her brides she also does a goodly amount of bridal editorial for the bridal magazines. Those bridal editorials not only advertises her bridal services but opens her up to advertising work for bridal brands. You see what I'm saying fam?

When you start looking at your career with a longer lens, you'll see that there are a lot of opportunities right where you are that don't require some extreme change in your business or moving or anything like that.

These are the types of things we explore in the Five Small Things Monthly Membership. My background is in media makeup, yep, but these techniques are not exclusive to media makeup artists. We are still enrolling at the Founders Circle rate. Comment FIVE and I will send you all the info.

Do you devote time to developing your portfolio?
#makeuptogoblog #fivesmallthings #mediamakeupartists #promakeupartisteducation #makeupartisteducation #bridalmakeupartists #privateclientmakeup

Who says there's nothing to do on Sundays? Yester

When it comes to building a career, particularly i

When it comes to building a career, particularly if you plan to venture into uncharted territory, putting yourself out there is the name of the game. It's easy to stay where we are, particularly if where we are is someplace comfortable, but as they say;

Nothing changes if nothing changes.

2025 is set to be a crazy year on a variety of levels, so what if we just throw caution to the wind? (I'm using every cliched phrase in the book in the caption but just stay with me) What if - instead of pre-worrying about everything that may go wrong this year - we just go for it full speed ahead and let the chips fall where they may?

- You gotta show your work to people who can make a difference for you. Yes, those meetings can be uncomfortable and yes they may criticize your work, but ya gotta do it.

Your friends and family love you and followers do so because they like you, so they are just going to say everything you do is great. Unless they also happen to be Producers/Creative Directors/etc, who can hire you, that doesn't mean much. Get your work out there.

- I know that people hate niching. But many of the same people who gave me grief about advising niching are also working within a niche LOL.

Continuing with cliches - as they say if you sell to everyone you sell to no one. It's the same with being an artist. Do your work your way and let the right people find you.

On the same token

JUST PUT YOURSELF OUT THERE. When I was teaching in makeup schools one of my students - who has since gone on to be a very successful artist - got a national commercial *right out of school*. Don't worry if you're experienced enough, if you "look the part", if you know the right people, etc. Yes all of that *can* be a factor, but sometimes it's not. Don't rule yourself out of potential opportunities on a "because".

If you want to reach new levels in your career, the Five Small Things Membership pre-enrollment is OPEN.

We combine goals-setting, strategy, and know-how in a supportive community to help you elevate!

Comment FIVE and I'll send ya the enrollment info.

What goals are you planning to tackle for 2025?

#mediamakeupartists #careerglowup #makeuptogoblog

I'm interrupting my own promotions to talk about o

End of year does not mean end of work. I have an

End of year does not mean end of work.

I have an article on Makeuptogoblog called "the last good day of the year" and it's about how long it took me to unlearn the mistaken belief that I had of "oh well there just isn't much work at the end of the year".

Of course things slow down but save for pandemics, there's never a time when there is truly "no work". And certainly as a freelancer/business owner there is never never a time where we don't have things that we can be doing lol.

The Five Small Things started out as my way of organizing myself to stay on top of what I needed to do so I could stay on point in my career.

And that is still what the Five Small Things is at its core about: Clarity. And planning out what it is you want to do so you can see what it is you need to do in order to get there.

So if your wedding season is slowing down, or you're finding production is a little slower than what you're used to, now is the time to either plan for the future or pivot for the now or both. And Five Small Things is here to help ya out.

Pre-Enrollment starts on Thursday with a special little birthday promo thrown in there. I hear it's Thanksgiving on Thursday too 😉

Are you werkin through the end of the year? #mediamakeupartists #makeuptogoblog #lastgooddayoftheyear

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All images copyright of respective photographers | Many thanks to Sonya Bowman Photography, Saryn Christina Photography, and Together in Wellness RN for BTS and Portrait Images

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