How to Raise Your Makeup Artist Rates Strategically: A Professional Guide
Whether you realize it or not, your rates are a part of what gives potential clients an idea of how to value you.
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Flodesk, Email Marketing, and the Professional Makeup Artist
How I overcame the struggles of email marketing as a pro makeup artist. I’ve gone through many email list iterations in my career, from the traditional “legacy” email service providers to platforms that were groovy but didn’t last long (RIP Tiny Letter). You see, I come from a land before time; My career pre-dates social […]
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Youthforia, Social Media, and a New Version of a Way Old Issue
Sharing my thoughts on the disaster that was the Youthforia foundation launch, the overall state of beauty culture and diversity in beauty, and makeup for Black people in general… I am a 54-year-old Black woman who has worked as a makeup artist in some capacity since the late 1990s. I have talked about the need […]
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Getting Makeup Artist Clients Beyond Social Media: Complete Outreach Guide
Tips to gain more clients, collaborators, and opportunities in your freelance makeup artistry career… Let’s talk about marketing as a freelance makeup artist. What’s the number one question I get asked and that I see all over from aspiring and emerging makeup artists? How do I get more clients? What’s the first answer that comes […]
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The Basics: What’s In My Pro Makeup Artist Kit – Foundations
Part one of a tour of pro makeup artist Tania D Russell’s makeup kit, discussing her favorite foundation makeup products.
